SMartART from LCI Micc on Vimeo.

SMartART – When the images speak of art
Winner Idea @diversity European Competition 2013 award in the field of Information and Communication Technologies (ICT) for culture

SMartART System provides a way to experience culture in an interactive and entertaining way that fosters the visitor’s engagement to share their experience and excites their curiosity for an informal learning. This way the SMartART becomes a multiplier tool for museums and galleries to reach broader target groups and spread information about exhibitions and events to new potential visitors. Furthermore, SMartART helps museums and galleries to keep track of visitor’s interactions inside the museum and reach a greater visibility for their collections.

SMartART smartphone application brings interactive information about artworks to visitors of museums or galleries just by taking a picture. For the first time the usage of abstract codes or patterns is obsolete and the information can be linked to icons that are a direct copy of the original artwork.

– Museums and galleries: full-service online tool to produce icons of the artwork as markers and to link it with interactive content.
– Art enthusiasts: can easily get more information about artworks during and after their visit and easily share their impressions with friends and family via social networks

Concept: Paolo Mazzanti
Development: Roberto Caldelli

Video and graphic by Paolo Mazzanti

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Design and web development: Paolo Mazzanti