SMartART team is part of ICL Image & Communication Laboratory, one of the laboratories of MICC – Media Integration and Communication Center. This center for national excellence of the University of Florence, specializing in new media, was set up by the Ministry of Education, University and Research in 2001. It is an interdisciplinary center for advanced research into processing, interpretation and transmission of images, videos and artificial vision, multimedia technologies, cultural heritage and telecommunications. The center collaborates with other universities and research institutes as well as with firms. One topic area of research is:
- New technologies for cultural heritage: solutions for the management of cultural heritage multimedia archives and interaction with visitors.
The MICC is the promoter of the NEMECH (New Media for Cultural Heritage) regional center for the application of new technologies to cultural heritage.
- ICL researches and develops innovative ideas related to images. Its mission is to work with images in different ways and areas: security & forensics, multimedia & mobile applications, cultural, creative and in other scenarios where people can communicate, improve and enjoy using images.
MICC is NEMO – The Network of European Museum Organisations associate member and SMartART project partecipate in NEMO’s working group LEM – The Learning Museum.
SMartART : Founders and Team
Winner Idea @diversity European Competition 2013 award in the field of Information and Communication Technologies (ICT) for culture www.at-diversity.eu
SMartART System provides a way to experience culture in an interactive and entertaining way that fosters the visitor’s engagement to share their experience and excites their curiosity for an informal learning. This way the SMartART becomes a multiplier tool for museums and galleries to reach broader target groups and spread information about exhibitions and events to new potential visitors. Furthermore, SMartART helps museums and galleries to keep track of visitor’s interactions inside the museum and reach a greater visibility for their collections.
SMartART smartphone application brings interactive information about artworks to visitors of museums or galleries just by taking a picture. For the first time the usage of abstract codes or patterns is obsolete and the information can be linked to icons that are a direct copy of the original artwork.
- Museums and galleries: full-service online tool to produce icons of the artwork as markers and to link it with interactive content.
- Art enthusiasts: can easily get more information about artworks during and after their visit and easily share their impressions with friends and family via social networks
Concept: Paolo Mazzanti
Development: Roberto Caldelli
Video and graphic by Paolo Mazzanti