SMartART team is part of ICL Image & Communication Laboratory, one of the laboratories of  MICC – Media Integration and Communication Center. This center for national excellence of the University of Florence, specializing in new media, was set up by the Ministry of Education, University and Research in 2001. It is an interdisciplinary center for advanced research into processing, interpretation and transmission of images, videos and artificial vision, multimedia technologies, cultural heritage and telecommunications. The center collaborates with other universities and research institutes as well as with firms.  One topic area of research is:

  • New technologies for cultural heritage: solutions for the management of cultural heritage multimedia archives and interaction with visitors.


The MICC is the promoter of the NEMECH (New Media for Cultural Heritage) regional center for the application of new technologies to cultural heritage.


  • ICL researches and develops innovative ideas related to images. Its mission is to work with images in different ways and areas: security & forensics, multimedia & mobile applications, cultural, creative  and in other scenarios where people can communicate, improve and enjoy using images.



MICC is  NEMO – The Network of European Museum Organisations associate member and SMartART project partecipate in NEMO’s working group LEM – The Learning Museum. 


Paolo Mazzanti


Graphic/web design, multimedia applications and cultural heritage digitization, creative ideas for museum learning and users’ engagement.
“I like photography and visual communication. I like also the hard challenge, in fact I am a webdesigner though I am also colour-blind.  I believe in the dialogue between cultural and technical sectors, maybe this is the reason why I work with all engineers even if I graduated in Philosophy. When I travel to a new city I visit at least one museum trying to discover something new about emotion, fruition and learning. About perception and creative act I agree with M. Duchamp when he wrote  - It is the spectator who makes the picture -“



    Roberto Caldelli


    Digital image processing, interactive television, image and video digital watermarking, and multimedia forensics.
    “I am an assistant professor and my research activity is about secure media, mainly image forensics and watermarking. I like my work and to coordinate working team.  I am a curios engineer and open to dialogue with all forms of knowledge and experience. When my loving family allows... I love football.”




      Media Integration and Communication Center, Center of Excellence in the area of new media - University of Florence


      Alberto Del Bimbo

      MICC Director

      Professor of Computer Engineering at the Faculty of Engineering, University of Firenze.

        SMartART : Founders and Team

        Winner Idea @diversity European Competition 2013 award in the field of Information and Communication Technologies (ICT) for culture
        SMartART System provides a way to experience culture in an interactive and entertaining way that fosters the visitor’s engagement to share their experience and excites their curiosity for an informal learning. This way the SMartART becomes a multiplier tool for museums and galleries to reach broader target groups and spread information about exhibitions and events to new potential visitors. Furthermore, SMartART helps museums and galleries to keep track of visitor’s interactions inside the museum and reach a greater visibility for their collections.
        SMartART smartphone application brings interactive information about artworks to visitors of museums or galleries just by taking a picture. For the first time the usage of abstract codes or patterns is obsolete and the information can be linked to icons that are a direct copy of the original artwork.
        - Museums and galleries: full-service online tool to produce icons of the artwork as markers and to link it with interactive content.
        - Art enthusiasts: can easily get more information about artworks during and after their visit and easily share their impressions with friends and family via social networks
        Concept: Paolo Mazzanti
        Development: Roberto Caldelli
        Video and graphic by Paolo Mazzanti

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        Design and web development: Paolo Mazzanti